Timbertote
PROJECT: Email Automation, Email Strategy, Design, Website Redesign
Timbertote provides innovative, portable firelogs that offer customers an exceptional outdoor experience. To amplify their digital presence and boost sales, Timbertote partnered with Milhook to revitalize their email marketing and redesign their website.
The Challenges
Timbertote faced several challenges that were limiting its growth and customer engagement. The checkout process created friction by requiring extensive billing and shipping details before capturing an email address, making it difficult to recover abandoned carts. A lack of automated email flows meant missed opportunities to nurture leads and re-engage past customers. Additionally, the email list was stagnant, failing to grow or drive meaningful conversions. The website's user experience was also a hurdle, with a confusing design that impacted customer satisfaction and conversion rates. On top of that, there was no consistent schedule for monthly email campaigns, leading to reduced brand awareness, fewer repeat purchases, and missed opportunities to highlight seasonal or top-performing products.
SOLUTIONS
Website Redesign & Optimization
We transformed Timbertote’s website from the ground up, focusing on creating a seamless, user-friendly shopping experience. The new design is clean, modern, and mobile-optimized, ensuring it looks great and functions smoothly on any device. We shifted the focus from simply explaining what Timbertote is to clearly guiding customers toward making a purchase. Confusing elements were eliminated, and the entire flow now leads shoppers naturally from discovery to checkout. We also implemented an enhanced checkout process that captures emails early and simplifies address input, reducing friction and boosting conversions. Every element was intentionally designed to sell—not just inform.
Website Popup for Lead Capture
Eye-catching Incentive Popup: Designed a strategically timed popup offering an enticing discount, significantly boosting email sign-ups.
Compelling Messaging: Persuasive copy and a clear call-to-action effectively converted site visitors into subscribers.
Automated Email Flows
Our Welcome Email Series is the first step in turning curious subscribers into loyal customers. It introduces the Timbertote brand, highlights what sets us apart, and encourages that crucial first purchase. Triggered by our website popup, this automated series builds trust, boosts sales, and sets the tone for long-term engagement.
Key Goals
Make a Strong First Impression: Highlight our values—sustainability, quality, and design—to build instant trust.
Drive First Purchases: Use a limited-time offer to spark action and reduce hesitation.
Foster Loyalty: Share our story to deepen connection and keep customers coming back.
Welcome Series
Abandoned Cart Series
The Abandoned Cart Series is a powerful way to win back potential customers who left without checking out. This automated 3-email sequence re-engages shoppers, reminds them of what they left behind, and gives them a reason to return—ultimately boosting conversions and driving more revenue.
Key Goals
Remind Gently: The first email nudges customers to revisit their cart and complete their purchase.
Add a Small Incentive: A modest discount in the second email helps overcome hesitation.
Create Urgency: The final email adds time-sensitive pressure to close the sale before it’s too late.
Re-Engagement Series
The Re-engagement Series is designed to win back customers who haven’t purchased in 60+ days. This two-part email sequence rekindles interest by reminding them what makes Timbertote special—our quality, craftsmanship, and commitment to sustainability—while encouraging repeat purchases and brand loyalty.
Post-Purchase
The Post-Purchase Series is triggered after a customer completes their order, keeping the relationship going strong beyond the sale. This thoughtful follow-up builds loyalty, encourages advocacy, and reinforces the value of choosing Timbertote.
Ongoing Campaigns
After establishing the core automations, we continued supporting Timbertote through ongoing email campaigns. These campaigns were designed to keep the audience engaged and drive repeat purchases by regularly communicating with customers.
Key Campaign Types:
Seasonal Promotions:
We developed email campaigns tied to key seasons (e.g., holidays, summer, winter) to highlight relevant products and inspire purchases based on the time of year. These timely emails helped keep the brand top-of-mind during high shopping periods.Product Launch Announcements:
Each time Timbertote introduced a new product, we created dedicated email campaigns to generate excitement and showcase the unique features of the new offerings. These launches provided fresh opportunities for engagement and increased revenue by introducing new items to loyal customers.Engagement-Driven Updates:
Beyond promotions, we sent occasional updates that didn’t focus solely on sales—such as brand news, behind-the-scenes content, or customer stories. These emails fostered a deeper connection with the brand and reinforced long-term loyalty.
Other Work
Redesign Timbertote Sales Sheet
Timbertote partnered with us to create a high-impact sales PDF designed to support their outreach to convenience stores and major retail chains. This polished, on-brand asset helps showcase their product’s value, making it easier to pitch and secure in-store placements.
The Results
Get In Touch
Let’s get your audience hooked.
